![]() Kellogg’s worked with Touchdown Ventures in San Francisco to set up its new fund, according to 1894 Managing Director Simon Burton and Kellogg Company Vice Chairman Gary Pilnick. ![]() Newer venture funds specializing in food-related deals include Accel Foods, CAVU Ventures, S2G Ventures and CircleUp.Īnd consumer packaged goods giants who already invest in venture deals regularly include General Mills via its 301 INC fund, and the Campbell Soup Co., the sole limited partner in Acre Venture Partners.Įstablished tech firms are also signing deals with food and beverage makers with the likes of Canaan Partners, Andreessen Horowitz and Khosla Ventures investing in, respectively, NatureBox, Soylent and Hampton Creek Foods. And packaged foods alone should generate revenue of $3.03 trillion annually by 2020, according to forecasts from Allied Market Research. ![]() Department of Agriculture, global food retail sales reach about $4 trillion annually. Kellogg’s effort is just the latest in a string of funds created to grab stakes in hot startups in the massive global market for food.Īccording to data from the U.S. Venture investors historically ignored consumer packaged goods, but technologies from social media to molecular sensors have begun to figure more heavily in the development, manufacturing, marketing and sales of food products. ![]() Kellogg, the company’s founder, created their first decidedly low-tech cereal. Instead of two scoops, here’s one big one– the Kellogg Company is launching a corporate venture arm called Eighteen94 Capital (1894) to invest in food and food-related tech startups. ![]()
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